Trained as a behavioral economist, I study consumer behavior and judgment and decision making. My research focuses on consumer financial decision making, specifically aiming to understand the psychology underlying consumer debt and budgeting.
I earned a bachelor's degree in economics (with a minor in religion) from Vassar College, and a Ph.D. in economics from the University of California, San Diego. Prior to joining Bocconi, I was a postdoctoral scholar in marketing at UCLA's Anderson School of Management.
ADAM ERIC GREENBERG
Assistant Professor of Marketing